Teasing about being overweight or not pretty enough has lasting and detrimental effects on individuals. The majority of bullying in school is related to physical image. “Children and teens are exposed to over 25,000 ads in a year, and companies spend over $17 billion a year on marketing toward children and teens,” according to the Center for a New American Dream. Advertising, in particular, creates a seductive and toxic mix of messages for men and women. The media is a dominant means for transmitting and reinforcing cultural beliefs and values and, while it might not be exclusively responsible for determining the standards for physical attractiveness, it makes escaping frequent exposure to these images and attitudes almost impossible. Beauty is a multi-million dollar industry. Television commercials, female movie actors and fashion magazines teach young adolescents how to dress and portray themselves in society. These household products are widely known among teenage girls in America. ![]() The media spends billions of dollars advertising beauty campaigns such as “easy breezy beautiful Covergirl,” “maybe she’s born with it maybe it’s Maybelline” and “kiss your thin lips goodbye” to promote the sale of makeup and skin care products to young girls. Society depicts beauty as skinny waistlines, big muscles, tan skin, full lips, large breasts and six-pack abs dismissing the fact that true beauty originates from the inside. ![]() ![]() Barbie dolls, GI Joe dolls and Victoria Secret’s lingerie angels are just a few icons that have shaped the way young women and men should be portrayed.
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